Last Updated: October 22, 2026

At HOVMIXY, we respect your privacy and are committed to handling your personal information responsibly. We aim to provide a transparent and reliable shopping experience while protecting the information entrusted to us.

HOVMIXY operates this website and online store, including related content, features, tools, products, and services, to provide customers with a convenient and dependable shopping experience (the “Services”).

The HOVMIXY online store is owned and operated by Xi’an Juyou Hongfei Technology Co., Ltd. HOVMIXY is powered by Shopify, which provides the e-commerce infrastructure that enables us to offer our Services.

This Privacy Policy explains how we collect, use, disclose, and process your personal information when you visit hovmixy.com, browse our home cleaning collections, place an order, communicate with customer support, interact with advertisements, or otherwise use our Services.

If any conflict exists between our Terms & Conditions and this Privacy Policy regarding the collection, processing, use, or disclosure of personal information, this Privacy Policy will apply to those privacy-related matters.

Please read this Privacy Policy carefully. By accessing or using our Services, you acknowledge the practices described in this policy, subject to any consent requirements and rights provided by applicable law.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies you, relates to you, describes you, or can reasonably be associated with you.

Personal information does not include information that has been collected anonymously or processed in a way that it can no longer reasonably identify an individual.

Depending on how you interact with HOVMIXY, applicable laws, and your privacy choices, we may collect or process the following categories of information.

Contact Information: Your name, email address, telephone number, billing address, and shipping address.

Account Information: Account details, login information, saved addresses, preferences, and related settings where applicable.

Order and Transaction Information: Products viewed, products added to cart, home cleaning products purchased, order history, payment status, returns, exchanges, cancellations, and transaction identifiers.

Payment Information: Payment details processed through third-party payment providers. HOVMIXY generally does not store complete payment card numbers or security codes.

Customer Support Information: Messages, order details, product questions, photographs, and other information you voluntarily provide when contacting our support team.

Device Information: Browser type, device type, operating system, IP address, network information, and online identifiers.

Website Usage Information: Pages visited, products viewed, search activity, shopping behavior, checkout interactions, referring websites, and visit dates and times.

Advertising and Analytics Information: Advertising interactions, campaign information, conversion events, and measurement information where permitted by applicable law.

Cookie and Privacy Preference Information: Cookie choices, consent preferences, and browser or device privacy signals.

Sources of Personal Information

HOVMIXY may collect personal information from several sources, depending on how you use our Services.

Directly From You: When you place an order, create an account, subscribe to communications, contact customer support, or provide information through our website.

Automatically Through Our Website: Through cookies, pixels, scripts, tags, local storage, server logs, and similar technologies.

Shopify and E-commerce Service Providers: Through platforms and services that support our online store operations.

Payment Providers: Through payment processors that securely process transactions.

Shipping and Logistics Providers: Through companies involved in order fulfillment, delivery, and tracking services.

Advertising and Analytics Providers: Through services that help us understand website performance and advertising effectiveness.

Fraud Prevention and Security Providers: Through services that assist with protecting our website and customers.

The information collected may vary depending on your interactions, the technologies enabled on our website, your privacy preferences, and applicable legal requirements.

How We Use Your Personal Information

Depending on how you interact with HOVMIXY and which Services you use, we may process personal information for the following purposes.

Providing and Improving Our Services

We use personal information to operate our website, process orders, arrange shipments, provide tracking updates, manage customer accounts, process returns or refunds, respond to inquiries, and improve the overall shopping experience.

This may include helping customers explore our LUMINOUS, NATURA, and STONE collections, access product information, and receive assistance with purchases.

Payments and Transactions

We may use personal information to process payments, verify transactions, prevent payment fraud, maintain order records, and manage refunds, cancellations, or other transaction-related activities.

Marketing and Advertising

Where permitted by applicable law, we may use information to measure advertising performance, understand customer interactions, improve marketing campaigns, analyze customer interests, and provide relevant communications.

Any applicable consent requirements and available advertising opt-out rights will be respected.

Website Analytics and Improvement

We may analyze website activity, product interactions, browsing behavior, and customer journeys to improve website functionality, product presentation, collection organization, and user experience.

These activities help us understand how customers interact with our online store and identify opportunities to improve our Services.

Security and Fraud Prevention

We may process information to identify, investigate, prevent, or respond to fraud, unauthorized activity, security issues, misuse, or other potentially harmful activities.

Communicating With You

We may use your personal information to provide customer support, answer questions, send order confirmations, provide shipping updates, respond to requests, and maintain communication related to your purchases or our Services.

Legal and Compliance Purposes

We may process personal information when necessary to comply with applicable laws, regulations, legal obligations, accounting requirements, contractual obligations, or lawful requests from authorities.

Cookies and Similar Technologies

HOVMIXY and our service providers may use cookies, pixels, tags, scripts, local storage, APIs, and similar technologies to operate, analyze, and improve our website.

These technologies may be used to enable essential website functions, maintain shopping cart and checkout functionality, remember website preferences, improve website performance and customer experience, analyze traffic and customer interactions, measure advertising effectiveness, understand product interests and shopping behavior, and support marketing activities where permitted by applicable law.

Cookies and similar technologies may generally include strictly necessary technologies, functional technologies, analytics technologies, and advertising technologies.

Strictly necessary technologies may remain active because they are required for essential website operations.

Where required by applicable law, HOVMIXY will request appropriate consent before enabling non-essential analytics or advertising technologies.

You may manage available cookie preferences through the cookie controls provided on our website. The options available may depend on your location, browser, device, and the technologies used.

Advertising, Analytics and AppLovin

HOVMIXY may work with advertising, analytics, attribution, and measurement partners to understand customer interactions, evaluate advertising performance, improve marketing activities, and protect against fraudulent activity.

One advertising and measurement partner we may work with is AppLovin Corporation (“AppLovin”).

Where enabled, AppLovin technologies may use cookies, pixels, scripts, APIs, or similar technologies.

Depending on the technical configuration, applicable law, and your privacy choices, information processed by advertising partners may include IP addresses, browser and device information, device or advertising identifiers, website browsing activity, product views and shopping interactions, search activity, cart and checkout events, purchase and conversion information, advertising interactions, campaign performance information, and cookie or privacy preference signals.

AppLovin and similar partners may process information for purposes such as advertising measurement, conversion attribution, advertising optimization, fraud prevention, security, and improvement of advertising services where permitted by applicable law.

HOVMIXY does not intentionally provide sensitive personal information for advertising purposes.

The specific information processed and the purposes of processing may depend on which advertising technologies are enabled and the privacy choices available to you.

How We Disclose Personal Information

We may disclose personal information where reasonably necessary to operate our business, provide our Services, complete transactions, maintain website security, measure advertising performance, or comply with legal obligations.

Recipients may include Shopify and e-commerce platform providers, payment processors and financial service providers, shipping and fulfillment companies, logistics providers, customer support service providers, technology and hosting providers, security providers, analytics and measurement providers, advertising and attribution partners, fraud prevention and risk management providers, professional advisers, legal service providers, and government authorities where legally required.

We may also disclose information in connection with business transactions such as mergers, acquisitions, financing, restructuring, or transfers of business assets.

We seek to limit disclosures to information reasonably necessary for the relevant purpose, subject to applicable law and the arrangements governing the relevant services.

Relationship With Shopify

Our online store is hosted through Shopify.

Shopify may collect and process personal information related to your access to and use of our Services in order to provide, maintain, secure, and improve Shopify services.

Information submitted through hovmixy.com may be processed by Shopify and other service providers located in different countries, depending on service requirements.

For more information about Shopify's privacy practices, please review Shopify's Consumer Privacy Policy:

https://privacy.shopify.com/en

HOVMIXY's use of Shopify does not eliminate your applicable privacy rights. Any requests concerning personal information handled by HOVMIXY should be directed to our customer support team, while requests concerning Shopify's independent processing may also be subject to Shopify's own privacy procedures.

Targeted Advertising and Privacy Choices

Depending on applicable privacy laws, certain advertising-related processing activities may be considered targeted advertising, sharing, or other regulated activities.

Where applicable, you may manage your choices through the cookie preference controls available on our website, available privacy-choice tools, browser or device privacy settings, or by contacting HOVMIXY customer support.

Where legally required and technically supported, HOVMIXY respects applicable privacy preference signals, including Global Privacy Control (GPC).

The availability and effect of particular privacy choices may depend on your location, the relevant legal requirements, and the technical capabilities of the services we use.

Marketing Communications

Where permitted by applicable law, HOVMIXY may send promotional communications regarding products, offers, collection updates, or services.

You may unsubscribe from marketing emails at any time by using the unsubscribe option included in those communications.

Even after unsubscribing from marketing communications, you may still receive important transactional messages related to orders, payments, shipping, returns, security, or customer support.

Unsubscribing from promotional communications does not necessarily affect other processing activities carried out for legitimate operational purposes or as required by law.

Third-Party Websites and Links

Our website may contain links to third-party websites, payment services, social media platforms, or other online services.

Third-party websites may have privacy practices that differ from those of HOVMIXY. We are not responsible for the privacy, security, or content practices of third-party services that we do not control.

We encourage you to review the privacy policies of third-party services before providing personal information through their websites or platforms.

Children's Privacy

HOVMIXY's website and shopping Services are intended for general customers and are not directed toward children.

We do not knowingly collect personal information from children where parental consent or another legal basis is required under applicable law.

If you believe that a child has provided personal information to us improperly, please contact us so that we can review the situation and take appropriate action where necessary.

Security of Your Information

HOVMIXY uses reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, misuse, loss, alteration, or disclosure.

However, no internet transmission, electronic communication, or storage system can be guaranteed to be completely secure.

We encourage customers to take appropriate precautions when using our website and to avoid sending sensitive information, such as complete payment card numbers, passwords, or security codes, through ordinary email communications.

Data Retention

HOVMIXY retains personal information only for as long as reasonably necessary for purposes including processing and maintaining customer orders, providing customer support, handling returns and refunds, managing exchanges, preventing fraud, maintaining website security, resolving disputes, and meeting legal, tax, and accounting obligations.

The applicable retention period may vary depending on the type of information, the purpose for which it was collected, operational requirements, and applicable legal obligations.

When personal information is no longer reasonably required, we will take appropriate steps to delete it, anonymize it, or otherwise handle it in accordance with applicable law.

Your Privacy Rights

Depending on where you live and the laws applicable to you, you may have certain rights regarding your personal information.

Right to Access: Request information about the personal data we hold about you.

Right to Delete: Request deletion of certain personal information, subject to applicable exceptions.

Right to Correct: Request correction of inaccurate personal information.

Right to Portability: Request a copy of eligible personal information in a portable format where applicable.

Right to Object: Object to certain types of processing where such a right is provided by law.

Right to Withdraw Consent: Withdraw consent where processing is based on consent. Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.

Right to Opt Out: Opt out of certain advertising-related processing or other regulated activities where applicable.

The availability of these rights depends on your location and applicable legal requirements. Certain exceptions may apply, including where information must be retained to complete transactions, comply with legal obligations, prevent fraud, or establish, exercise, or defend legal claims.

To submit a privacy request or ask questions about your rights, please contact us at service@hovmixy.com. We may need to verify your identity before processing certain requests.

International Data Transfers

HOVMIXY works with service providers, technology partners, payment providers, advertising partners, and logistics providers that may operate in different countries.

As a result, personal information may be transferred, processed, or stored outside your country of residence.

The privacy and data protection laws of these countries may differ from those in your jurisdiction.

Where required by applicable law, appropriate safeguards will be used for international data transfers.

Changes to This Privacy Policy

HOVMIXY may update this Privacy Policy from time to time to reflect changes in our business operations, website functions, technologies, service providers, or applicable legal requirements.

When updates are made, we will revise the “Last Updated” date displayed at the beginning of this policy.

Any revised policy will apply from its stated effective date, subject to applicable legal requirements. We encourage you to review this page periodically to remain informed about our privacy practices.

Contact Us

If you have questions about this Privacy Policy, our privacy practices, or wish to exercise applicable privacy rights, please contact us through our official customer support channel.

Brand: HOVMIXY

Website: hovmixy.com

Legal Entity: Xi’an Juyou Hongfei Technology Co., Ltd.

Registered Address: Room Z122, 12806, Building 2, Tower E, Wangzuo Modern City, No. 35 Tangyan Road, High-Tech Zone, Xi’an, Shaanxi Province, China.

Unified Social Credit Code: 91610131MAEDWA92XD

Customer Support Email: service@hovmixy.com

hovmixy.com is owned and operated by Xi’an Juyou Hongfei Technology Co., Ltd., which is responsible for the operation of the online store, customer service, order coordination, and related e-commerce activities.

When contacting us about a privacy request, please describe your inquiry clearly and provide sufficient information for us to understand and review your request. Please do not include complete payment card numbers, security codes, account passwords, or other unnecessary sensitive information in your message.

At HOVMIXY, we believe trust begins with transparency, responsible information handling, and clear communication. We remain committed to supporting a dependable shopping experience as you explore our LUMINOUS, NATURA, and STONE collections.

HOVMIXY — Thoughtfully Designed Essentials for a More Considered Home.